Mexico’s real estate market is undergoing a structural shift as affordability pressures, tighter credit conditions, and changing buyer behavior push investors toward alternative ownership models.

Baja California Sur has strengthened its position as one of Mexico’s fastest-growing real estate destinations, driven by sustained tourism growth, infrastructure investment, and a strong lifestyle appeal.

Digital transformation is beginning to reshape how Mexicans invest in real estate, particularly in the land segment. Over the last three years, the use of online platforms for property discovery, documentation, and payment management has grown rapidly, with digital real estate interactions increasing by an estimated 30 percent annually.